We take protection very seriously,
it’s proudly in our name.
Ama means mother in many languages, and no one is a bigger nurturer and protector. Vara is a variation of the latin word truth, which stands for wisdom and authenticity. Living up to our name, we strive to be a transparent branding fighting to keep what matters safe.
Our unique blend of mineral ingredients do more than just protect you from the sun, they also help protect your skin from premature aging by blocking environmental pollutants, like smog or exhaust that can cause wrinkles, dark spots, and collagen degradation.
Unlike current suncare brands that haven’t been able to develop a solution that contains the good without the bad, Amavara products have one of the highest concentrations of zinc oxide without harmful chemicals, all while rubbing in clear and feeling good for even the most sensitive skin.
When the Amavara founder became a dad, his family was struggling to figure out which sunscreen had the best protection and the safest ingredients without being sticky and hard to get on their kids on our way out the door. He was left with even more questions and unable to find a sunscreen that made him feel comfortable. So he created Amavara, a product he could trust and stand behind. Learn more about our founder’s story.