Truth and authenticity have anchored Kimi’s platform as a foundation that allows her to speak on behalf of so many quality brands and organizations. When Amavara met Kimi, we approached her seeking that very truth. What do you like? What can we do better? We knew she would tell us the truth and wouldn’t sugar coat it. We are forever grateful that we asked. Thank you, Kimi, for always doing it your way, and welcome to our family.
WHAT IS POST CONSUMER RECYCLED PLASTIC?
Post Consumer Recycled (PCR) plastic is derived from an end product, such as a clear water bottle, that has completed its life-cycle as a consumer item and would have otherwise been disposed of as a solid waste product. PCR plastics include plastics that have been collected in commercial and residential recycling programs. Essentially, PCR is taking existing plastics both recycled and virgin, and upcycling (repurposing) them into our sunscreen tubes. This process uses 50-60% less energy than creating new or virgin plastic. Amavara’s commitment is to explore every technological advancement in packaging solutions and work with our network and team of advisors to implement appropriate changes as they become available. Working with Kimi has challenged us to evaluate not only the things we do well, but to always consider how we can do better.