Often referred to as “The Proving Grounds,” it is no surprise that we began our product R&D on Oahu’s North Shore with the best watermen in the world: the North Shore Lifeguard Association. No one in the world spends more time dealing with water safety than this elite unit of lifesavers. Whether it be out on patrol, on the jet skis, or wading out into treacherous surf zones, these brave individuals put it all on the line year after year.
What many people don’t know about the NSLA is how deeply involved they are within the communities throughout Hawaii and abroad. They are true subject matter experts on all things ocean-minded - whether it be their work running the Oahu Junior Lifeguard program, working with legislators on helpful environmental laws, or providing a voice for the North Shore community. On top of all of these collateral duties, they spend 10-12 hours in tropical sun every day. When we asked ourselves who out there truly aligns with our core values and can put our products to the test, it was a no-brainer to partner with this group.After years of development, we came up with our patent-pending EarthWell® Zinc technology. The Amavara Overly Protective® line of sunscreens may very well be the biggest breakthrough the sun care industry has seen in decades. Our formulas provide a highly rated (SPF 30+ & SPF 50+) mineral sunscreen that goes on transparent, won’t run or sting the eyes, and feels light and powdery on the skin.
Amavara was also developed to be safe for the entire family AND the environment you play in. With this amazing technological development, comes a responsibility to educate consumers and travelers as to how their buying decisions can affect communities like so many in Hawaii whose marine life and families depend on coral reef systems for so much. Our decision to sponsor the entire Oahu Junior Lifeguard program is our way of giving back to and informing the young leaders coming up on these beautiful islands. By supporting Amavara, you support our ability to help these amazing men and women keep these eco-systems alive and vibrant for future generations. Our commitment to environmental efforts will only continue to grow in the future. We believe it’s okay to be Overly Protective®